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An Evening with Ben Weiss

Author, Basementality | Founder, Crook & Marker and Bai Brands

November 9, 2020, 5 p.m.

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Join us for this special presentation, for 2020 only! The University of Pittsburgh presents Ben Weiss, founder of Bai Brands and author of Basementality, in this new talk designed to inspire budding entrepreneurs to get their ideas off of the ground. Ben founded Bai Brands in the basement of his townhouse in 2009 and, in just seven years, built Bai into the fastest-growing brand in the industry, leading to its $1.7 billion acquisition by Dr. Pepper Snapple Group.


Special discount code for 30% off the hardcover book on Amazon when you register for the event! (The code will expire on 11/23).


Ben Weiss

His new book, Basementality, offers the first inside look at how he drove Bai’s fight against Big Sugar and elevated the company from his basement to a $1.7 billion brand. It is the story of old-fashioned door-to-door hustle, naïve belief and the powerful mindset of a classic American entrepreneur.


Follow Ben on Instagram @ben.r.weiss

Connect with Ben on Linkedin at

Who Should Attend: All are welcome.

Where:  Zoom, Please register to receive instructions
When:  November 9, 2020, 5 p.m.

Hosted by the: 

Big Idea Center_Pitts Hub for Student Innovation Logo Innovation Institute 2020-1