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" As a researcher by training, the customer discovery process was quite intuitive, and serves as another research tool that I use often as a way to evaluate even early-stage technology ideas that my team comes up with. "

Dr. Jonathan Pearlman, School of Health and Rehabilitation Sciences, Associate Director of Engineering at HERL


2018 Date/Locations:

(We offer morning and evening times that rotate between Wednesdays and Thursdays, all cover the one session, 2-hr introductory workshop)


NEW!! Women's Entrepreneurship Week Igniter: 

Thursday, October 18, noon-2 p.m., CMU, Cohon University Center, Connan Room (SOLD OUT!) 

Wednesday, October, 31, 10 a.m.- noon, WPU 540

Thursday, November 29, 3-5 p.m., 548 WPU

Wednesday, December 19, 10 a.m.- noon, Location: Benedum G24


Talking to Humans by Giff Constable's  

Talking to Humans by Giff Constable


Also Recommended:

Business Model Generation by Alexander Osterwalder (link to sample)

Business Model Generation by Alexander Osterwalder

Having trouble explaining the value of your innovation?

You are not alone in this. 

 During  the workshop, we will help you clearly and confidently articulate your value proposition to both scientists and non-scientists.


The Innovation Igniter program is designed to help participants get introduced to the commercialization process and path to licensing their innovation or creating a startup company. 


What's the time commitment?  Just 2-hours.


Don't have an idea or invention?  No problem! 

Participants are encouraged to participate whether they have an idea, invention, or are simply curious about the commercialization process.

The Innovation Igniter is a prerequisite to the Innovation Institute‚Äôs NSF I-Corps First Gear commercialization program for Pitt.


Overview of Innovation Igniter

Registration is open.